Ownership Perceptions In European Hotel Management Agreements

Hua, N., Huang, A., Medeiros, M. and DeFranco, A. (2020), “The moderationr effect of operator type: the impact of INFORMATION technology (IT) expenditures on hotels` operating performance,” International Journal of Contemporary Hospitality Management, Vol. doi.org/10.1108/IJCHM-09-2019-0753 This study is the first of its kind to show that choosing the type of operator can shape how a hotel can effectively use IT spending to improve operating performance. This finding can be beneficial for hotel owners when making operator-type decisions. In addition, the type of operator reduces the direct impact of IT expenses on revenue and gross operating income. The results of this study show that franchised hotels appear to be using IT spending more efficiently than independent hotels. The type of operator reduces the economic impact of the hotel`s IT expenses. In particular, the type of franchising operator appears to have a greater moderating effect than other types of operators studied. This study contributes both in theory and practice to understanding how the type of operator reduces the ratio between IT spending and hotel performance. The research results provide a more comprehensive view that governs the relationship between IT spending, operator type and operating performance.

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